Enjoy Unlimited Opportunity as a Farmers Small Business Owner

If you want professional growth, becoming a Farmers small business owner is a smart idea. You’ll have your own business and be in control of your destiny. Plus, you’ll be backed by a winning team of 25,000 Farmers employees who’ve made Farmers a smart business choice for more than 80 years.

Be your own boss

Being a Farmers small business owner gives you the freedom of running a business with the security of partnering with an industry leader. You’ll be your own boss with virtually unlimited earning potential, so your hard work benefits you—not someone else. You’ll get ongoing commissions for every active policy you close, so your income builds as you build your business. That’s an upside you may find missing from other opportunities.

Build life-long relationships with your customers

As a Farmers small business owner, you can provide information as your customers make sound decisions about coverage at every stage of their lives. And, because Farmers also provides Financial Services, you can give customers options as they work to achieve their dreams and strengthen their communities. It’s about so much more than helping customers protect their hard-earned assets—it’s about being a leader, helping communities get back on their feet, and being the one customers turn to, time and time again.

Get support at every turn

With Farmers, you’ll be in business for yourself, but you won’t go it alone. Joining the Farmers family means you’ll:

  • Get help from experienced agents and district managers who will ease you into the award-winning University of Farmers training program, where you’ll learn insurance and business basics
  • Get help financing your agency for the first few years with our subsidy loan package
  • Be able to use Farmers’ ready-to-go brand advertising, sales support, and help for solo marketing efforts to build your business

It’s all part of our extensive support network, designed to help you be successful with Farmers.

Get up and running in record time

Getting your Farmers small business going usually takes between six and 15 months, so you can be running your own business and enjoying unlimited earning potential in less time than you think.

Here’s how to get started:

  • Submit your application, talk with a recruiting specialist, and attend your interview
  • Take classes to obtain your licenses and begin your training (in the early phases, we offer training part-time so you can keep your current job)

Learn more about how we can help you start your own small business with Farmers.


Insurance agents are the men and women behind some of TV’s most unforgettable ad campaigns. Who can forget GEICO’s gecko with that adorable British accent, Allstate’s memorable “Mayhem” character or the catchy jingle “Nationwide is on your side”? Insurance agents sell auto, health, home and life insurance. Commercial insurance agents also sell property damage and liability policies, employee and executive coverage and product liability. Insurance is a heavily regulated field, and agents must be licensed by their state.

Roughly a quarter of agents work for an insurance company and often sell its products exclusively. About half work for an independent insurance agency or brokerage and sell the products of many insurance companies. Nearly 20 percent are self-employed. Commissions are an important source of income for most agents, although a smaller number hold salaried positions. Agents spend considerable time developing and pursuing sales leads. Consumer policy agents do a lot of telephone and office work, while commercial agents are more likely to be out in the field with customers. Independent agents who work for a brokerage may have irregular hours, but they also have more control over their work schedules than agents who work for an insurance company or spend most of their time in an office. There tends to be a lot of turnover in this career, because many new agents struggle to earn sufficient commission income and switch to other occupations.

Prospects for insurance agents are closely tied to the growth of the broader economy, so the slow but steady recovery from the recession is providing improved job opportunities and stability for professionals in this industry. The Bureau of Labor Statistics projects insurance agent employment growth of 9 percent between 2014 and 2024. That’s an additional 43,500 jobs that should open up before the end of that time period.